Senior Manager, Paid Social
WPP Media · Global (Nestlé)
Leading managers and senior executives across three European clusters — owning strategy, $25–50M in spend, and being the person everyone calls when something breaks.
Paid media × applied AI
I turn ad budgets into growth
Senior Manager, Paid Social at WPP Media — running global campaigns for Nestlé across 7 regions, and building AI agents that audit them before they launch.
Numbers that matter
The story so far
WPP Media · Global (Nestlé)
Leading managers and senior executives across three European clusters — owning strategy, $25–50M in spend, and being the person everyone calls when something breaks.
WPP Media · Global (Nestlé)
Ran always-on and burst campaigns across 7 global regions with a team of 5. Built and shipped CAPA, an AI audit agent, on the side. Employee of the Month, twice over in spirit.
Merkle Singapore (Dentsu) · Jollibee
Led media planning and ad execution for Jollibee Food Corporation across digital channels.
Bright Brain Technologies
~$4M across 5 simultaneous accounts. 5,000+ leads and 1,200+ walk-ins for one real-estate event in 3 weeks; a 95% lift in brand search for an education client.
Epinet Info
Digital performance campaigns for real-estate clients across Mumbai.
First Economy
360° digital for Jockey and Health & Glow. Promoted within 20 months; pitched and won Piramal, Bloomberg, WOW Momos.
Greatest hits
Conceived, designed and deployed an AI agent on WPP Open (powered by Claude) that QAs campaign briefs across Meta, TikTok and Snapchat before launch — live in 7 international markets.
WPP Open · Nordics, Italy, Ireland, Greece +3One real-estate event: 1,200+ walk-ins, 10M+ impressions, 200K clicks at record-low CPC.
Integrated paid + brand strategy for a fiercely competitive education brand.
Up to 17% conversion for an IT & recruitment client — fixed targeting, not budget.
Quality nursing leads in one of the most competitive paid markets there is.
The stack
Certified in